Lead Technical SEO & AEO Consultant
United Kingdom / Full-time
About the job
As a Lead SEO/AEO Consultant, you will own how our clients win in an evolving search landscape that includes AI assistants, LLM-driven discovery, and answer-first experiences. You will lead complex technical SEO and AEO initiatives end-to-end — from discovery and solution design through to delivery — working across teams to ensure measurable impact.
What you'll do
- Own client strategy: Define clear technical search and AEO roadmaps, outcomes, and measurement plans, ensuring they translate into measurable results.
- Lead high-impact discovery: Diagnose problems, map constraints, and identify opportunities with client stakeholders in SEO, AEO, engineering, product, data, and content, building alignment and buy-in from senior stakeholders.
- Architect solutions end-to-end: Translate strategy into scalable systems, specifications, and delivery plans; guide teams through execution and unblock complex challenges.
- Build and lead client relationships: Establish trusted relationships with stakeholders across SEO, marketing, and technology, influencing direction and fostering long-term, productive partnerships.
- Own programme delivery: Oversee complex initiatives, managing timelines, expectations, and delivery to ensure consistent, high-quality outcomes.
- Own measurement and insight: Establish robust measurement frameworks, connect activity to business outcomes, and drive continuous improvement through evidence.
- Shape Merj’s point of view: Contribute to and lead R&D, evolving tooling, methodologies, and external perspectives on SEO and AI search.
- Share expertise: Share knowledge and experience with clients and the Merj team to raise standards, enable others, and drive collective growth.
About Merj
We’re a deeply technical SEO and AEO partner to global enterprise clients, engineering platforms, data and technology for meaningful performance. We shape resilient, discoverable platforms designed for good bots, search engines, and customers alike.
- Engineered advantage: We find and implement hidden advantages that others miss to give our clients a clear edge.
- Future-ready leadership: We actively experiment, test, and adapt to emerging search and AI technologies.
- Strategic clarity: We make sense of complexity to define clear paths for growth.
What we're looking for
You bring a strong technical foundation, analytical rigour, and a genuine fascination with search and interest in solving complex problems. You also have the curiosity and creativity to test new approaches and the judgement to turn experiments into repeatable delivery.
Nice to have
- Knowledge of Python, TypeScript/JavaScript.
- Fluency in other languages.
- Experience writing for leading digital journals about organic search, speaking at conferences, and contributions to Open Source projects.
How you work
You thrive in a high-trust environment, combining deep technical expertise with ownership, curiosity and clear communication. You bring:
- Technical search experience: 7+ years in technical search, including at least 3 years at a reputable agency.
- Enterprise collaboration: Experience working with enterprise clients (e.g. publicly listed companies or organisations with 500+ employees), collaborating with developers, digital marketers and other stakeholders to deliver measurable outcomes.
- Deep technical SEO knowledge: Strong understanding of crawling, rendering, indexation, site architecture, performance, server logs, complex CMS platforms and front-end frameworks, and how these are evolving with AI search.
- Evidence-led diagnosis: You define problems precisely, use logs and crawl data to investigate them, and identify and resolve access issues affecting search engines and LLM-driven assistants. You communicate findings and trade-offs clearly.
- Structured data and information architecture: Practical experience designing and validating approaches that support entity understanding, citations and answer-first discovery.
- Curiosity and experimentation: You test new ideas, design controlled experiments and define success metrics to assess changes in visibility, citations and assistant-driven conversions, turning what you learn into repeatable approaches.
- Ownership and collaborative delivery: You deliver on commitments, raise risks early and lead cross-disciplinary working groups to get improvements implemented.
- Tools and platforms: Familiarity with SEO and analytics tools such as Botify, Screaming Frog, Google Search Console, Ahrefs, SEMrush, Google Analytics, Adobe Experience Cloud, Looker Studio and Grafana.
- Web and CMS experience: Working knowledge of HTML and CSS, plus experience with at least two enterprise content management systems and an understanding of their benefits and limitations.
- Clear communication: A high standard of written and spoken business English, with the ability to explain complex topics to non-specialists and help teams make informed decisions.
Attitude and behaviours
- Ownership and accountability: You deliver on commitments and raise risks early.
- Precision: You define problems clearly, work from evidence, and communicate trade-offs.
- Curiosity and experimentation: You test ideas, run controlled experiments, and learn quickly.
- Collaborative delivery: You work well across disciplines and can lead working groups to get outcomes shipped.
- Clear communication: You write and speak with clarity, and can explain complex topics to non-specialists.
Benefits
We’re a welcoming, collaborative, and rewarding workspace where you will work with some of the best technical SEO experts in the world and your ideas and work will shape how we grow. We invest in meaningful work, deep client relationships, and doing things the right way. In addition to competitive remuneration, here’s what you can expect as part of the Merj team:
- Annual bonus: Performance-based bonus scheme to reward your contribution when we hit our profit targets.
- Health cash plan: Membership to help with everyday healthcare costs, including coverage for your children.
- Remote working: Flexibility to work remotely as standard.
- Enhanced leave for tenure: 25 days plus bank holidays as standard, and your holiday allowance increases the longer you’re with us.
- Revolut Ultra membership: Premium membership giving you access to a suite of lifestyle benefits, including:
- Global travel and cancellation insurance
- Airmiles and airport lounge access and 3GB of monthly travel data
- Access to premium learning and news platforms, wellness apps and other services
- Conference or volunteering day: Dedicated time to attend industry conferences or volunteer for causes you care about.
- Holiday purchase & carryover leave: Option to buy additional holiday days if you need more time off, or carry over unused holiday to the next year.
- Enhanced sick pay beyond statutory requirements