Engineeringadvantage
We shape discoverable platforms designed for good bots, search engines, and customers.
What do you need support with?
Leading brands trust us for clear thinking, honest partnership, and a focus on what comes next.
Key challenges we’re brought in to solve
Digital discoverability
Ensuring search engines can crawl, render, and index your content correctly even on large, JavaScript-heavy sites.
Web infrastructure
Optimising how platforms deliver content through caching, CDNs, and infrastructure so speed and stability don’t limit growth.
AI search enablement
Equipping teams with the strategy and structure they need to use AI in search responsibly and effectively.
Case study
Making Expedia Group’s web platform more efficient
As long-term partners, we helped Expedia Group lower the environmental cost of large-scale web operations while maintaining performance at global scale.
Original research & insights
Our blog content is driven by real-world problems. What we share publicly reflects a small window into the work we do with our partners.
How AI Agents Use Websites, Where They Fail, and What to Fix
September 29, 2026 / Giacomo Zecchini
Research / AI Search / Best Practice
Two Years Partnering with Profound to Win in AI Search
July 23, 2026 / Felina Tan
Business / AI Search
Watch the Page 2 Podcast, Then Join Us for After Hours
July 22, 2026 / Felina Tan
Research / Technical SEO / Best Practice
Ideas worth reading
Every so often, we share original research and our latest thinking.