How are AI crawlers and agents impacting you?
Join Akamai Technologies and Merj for an insightful afternoon in New York City
Brands are absorbing more and more non-human traffic, with no clear view of which of it is worth anything. Some AI crawlers arrive and leave without the content they came for. Others are blocked by the same rules meant to stop bad automation, which result in brands silently dropping out of AI answers.
The fix sits in infrastructure and edge configuration as much as in content. That's why we're hosting the afternoon with our friends at Akamai Technologies.
We'll share what our recent research has found, what it means for your revenue, and what you can do about it, along with what we've learned first-hand from our work with global enterprises.
When
Tuesday, 17 November 2026Time
12:00 PM – 5:00 PMWhere
Manhattan, New York City(venue details coming soon)What you'll take away
- Why AI search has become an infrastructure problem, and where brands get the balance wrong between blocking bots and staying visible in AI answers.
- What really happens when AI agents use your website, and why most of their failures go unnoticed.
- Where AI now decides who gets the sale, and which parts of that you still control.
- How to tell whether a change is paying off, judged on commercial results rather than technical ones.
- What we've learned from our work with global enterprises, including what's worked and what hasn't.
Agenda
Arrival and lunch
Why SEO and AI search have become infrastructure problems
How AI agents use websites, where they fail and what to fix
Turning AI into revenue: the commerce levers that actually work
Customer panel: what AI traffic is really doing to our business
Your questions
Networking drinks
Networking
Close
Who should attend
This is for senior leaders in marketing, innovation, product and engineering who want to understand what AI search and AI agents mean for their business.
It'll be most useful if you're:
- In marketing, and you need a clearer picture of what AI search is doing to your traffic, visibility and revenue before you plan next year.
- In innovation, and you're working out where AI agents fit into how your customers find and buy from you.
- In product, and you want to know what happens when an AI agent tries to browse, compare or buy on your site.
- In engineering, and you're seeing more bot traffic hit your site without knowing which of it is worth serving.
The afternoon works best when technical and commercial teams hear the same thing, so it's worth asking a colleague from your technical or commercial team to request a place too.
Frequently asked questions
No. The event is by invitation and free for confirmed guests.
In Manhattan. We'll send the address to confirmed guests.
Both. Engineers get the detail on crawlers, agents and edge configuration. Marketing and product leaders get what it all means for visibility and revenue.
We will announce them in due course. Individuals will be from Merj, Akamai Technologies, and our shared customers.
Please ask them to request their own place so we can plan numbers.