advantage.
Case study
Making Expedia Group’s web platform more efficient
As long-term partners, we helped Expedia Group lower the environmental cost of large-scale web operations while maintaining performance at global scale.
The Challenge
Expedia Group operates one of the world’s largest travel platforms, with billions of pages crawled and indexed each month by search engines.
These automated interactions place a significant compute and energy burden on both Expedia Group’s infrastructure and the search engines themselves.
The challenge: reduce environmental impact without degrading search visibility, performance, or reliability at scale.
The Approach
Expedia Group partnered with us to understand, measure, and optimise how search engines crawl and render their platforms.
- analysing crawl and indexing behaviour at scale
- identifying unnecessary or inefficient resource requests
- improving rendering efficiency to reduce wasted compute
The work targeted system-level efficiency, not short-term SEO gains.
Key results
6000 hours
Network compute time saved per day
~30 billion
Fewer resource requests per year
Material reductions
In the energy footprint of Expedia Group’s digital infrastructure
Work formally cited
In Expedia Group’s 2023 Global Impact (ESG) Report
Working with merj transformed how we approach web performance. Their technical depth and strategic thinking delivered results that exceeded our expectations.
Client Testimonial
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