Compound '26
How enterprise teams are rethinking AI search
Hosted by Merj, with Profound as headline partner.
When
Wednesday, 6 May 2026Time
4:00 PM – 7:30 PMDoors open 3:30 PMWhy this event matters
AI is already embedded in how people search, evaluate, and choose. Your customers are using it. Your competitors are optimising for it. The question now is whether your platform is set up to convert that into revenue, bookings, and growth or whether you're just reacting to keep up.
The brands winning in AI search aren't making one big bet. They're compounding small, strategic advantages across technology, content, and infrastructure.
Compound '26 brings together 100 senior leaders in SEO, AEO, engineering, and digital strategy for an afternoon of focused insight, candid discussion, and the right people in the room, all around one question:
How do you turn AI-driven search into a lasting commercial advantage, not just a visibility problem?
What to expect
Insights from Merj, Profound, Vercel, and Akamai
Focused 15-minute talks on the strategies and technical decisions that compound into real competitive advantage. Plus a panel with senior leaders on what's actually working at enterprise scale.
The afternoon wraps with drinks, canapés, and casual networking.
What 28 Billion Citations Reveal About Winning AI Search in 2026
Profound's Lead Analyst, Jasman Singh, shares new research on what brands need to do to stay relevant and trusted in AI search. Getting it right means seeing results that compound over time.
How Small Experiments Build Compounding Returns
Ryan explores how small, strategic experiments stack up over time. Turning incremental wins into compounding performance gains that drive long-term visibility in AI search.
From the Lab: How AI Agents Interact with Websites
A behind-the-scenes look at Merj's current research into how AI agents navigate and interact with the web. We'll share early experiments, emerging behaviours, and the challenges shaping what comes next.
How Teams Are Shipping for AI Search on Vercel
Dom reveals how teams on Vercel are adapting to AI search, drawn from real production projects. He’ll cover the structural choices that are working, the patterns starting to emerge, and the open problems teams are still figuring out.
Speakers
Run of show
Doors open: welcome drinks and registration
Introduction to the evening by Ryan Siddle
Micro talks from Merj, Profound, Vercel, and Akamai
Panel discussion
Open networking
Close
Who should attend
Compound '26 is a free event designed for senior leaders in retail, ecommerce, travel, financial services, and media & entertainment who own technology, product, growth, or search and AI strategy.
That means Heads of Digital, CTOs, SEO Directors, SEO Leads, VPs of Product and Engineering, Directors of Innovation & Growth, Heads of AI Strategy, and Heads of Performance.
Spaces are limited so we'd encourage signing up early. Please note that registering your interest doesn't guarantee a place - you'll receive an official invitation from Felina, our Growth Director, to confirm your spot.
Hosted by
Merj is an SEO and AEO partner for global enterprise brands. We create engineering advantage by shaping discoverable platforms. Merj created and hosts Compound '26.
Headline partner
Profound is the headline partner for Compound '26, a strategic growth partner that has built one of the most useful platforms for understanding how brands show up across AI-driven search.