Join us & Akamai in NYC on November 17!More details

Two Years Partnering with Profound to Win in AI Search

Felina Tan
Felina Tan

Growth Director

· 3 min read

Two years in, as one of Profound's first partners and now a certified Partner Expert, we're helping enterprise brands turn AI search from a black box into a competitive advantage. On 29 July, we're marking two years together with a summer mixer.

Merj is a verified Profound partner

We were there at the very start. As one of Profound's first partners and adopters, and now a Profound Partner Expert, we've spent two years helping enterprise brands do more than just show up in AI search, we help them win it.

AI answer engines are rewriting how audiences discover and judge brands, and the brands that come out ahead are the ones that act on it fastest. That's exactly where this partnership delivers. Profound reveals how AI answer engines talk about your brand across millions of conversations, and we bring the engineering advantage to act on it, building, testing and shipping the changes that get the right content to the right users, search engines and bots for the right reasons.

"We've been working alongside Profound since the very beginning of their journey, as one of their earliest partners and adopters," said Ryan Siddle, Managing Director at Merj. "Together we help enterprise brands win in AI search. Profound shows you how AI answer engines talk about your brand across millions of conversations, and Merj supports on the infrastructure layer, testing, building and shipping the changes that get the right content to the right bots for the right reasons. Becoming an official Profound Partner just formalises a relationship that's already delivering for our shared clients."

What started as an early adopter relationship has become a trusted partnership delivering real results for shared enterprise clients. Becoming a Profound Partner Expert only deepens it, and as AI search continues to reshape how brands are found, we're just getting started.

To mark the partnership, we're co-hosting a summer mixer with Profound on 29 July. Join us at After Hours '26.

"The strongest AI Search partnerships combine visibility with execution," said Trevor Pyle, Head of Marketing at Profound. "Over the past two years, Merj has helped enterprise brands turn AI Search insights into measurable results through deep technical expertise and execution. We're thrilled to recognize them as a Profound Partner Expert and look forward to continuing our work together."

About Merj

Merj is an SEO and AI search partner that gives enterprise brands an engineering advantage. We work at the infrastructure layer, engineering, testing and shipping the changes that get the right content to the right users, search engines and good bots.

About Profound

AI is the new front door to your business. That's why we built Profound, the marketing workbench trusted by 18% of the Fortune 500 as well as industry innovators including Ramp, MongoDB, and Figma. Pulling from 1.5 billion+ real user prompts, Profound shows you what people are asking AI, and how your brand shows up across every major Answer Engine. Profound analyzes your data through the lens of your team's goals to find opportunities worth acting on. In one click, you can go from idea to action with Agents, freeing your team to do the work only they can do. Every action is tracked, so you know what's moving the needle. Profound is designed to help you understand and control how your brand shows up in AI Search. Learn more at TryProfound.com.

Related Articles

How AI Agents Use Websites, Where They Fail, and What to Fix

As browser-based AI agents begin navigating real websites, many failures go unnoticed and can silently distort analytics or break critical journeys. This research argues that accessibility engineering provides much of the practical foundation for agent-compatible interfaces, but readiness scores and benchmarks miss what matters - task-level outcomes on your own site. It outlines a failure pipeline and a monitoring approach to measure where agents go wrong.

Research / AI Search / Best Practice

Giacomo Zecchini
Giacomo Zecchini

How Brave Search discovers new pages: A deep dive into the Web Discovery Project

Claude's web search runs on Brave, and 79% of its citations come from Brave's top 10 results. By reading Brave's open-source Web Discovery Project client, we traced exactly how pages enter that index: through a hard door requiring approximately 20 distributed users, or an easy door triggered by a single search on Google or Bing. The findings reveal specific, testable rules for making your site discoverable to Brave and, downstream, to Claude.

AI Search

Ryan Siddle
Josh Blyskal
Ryan Siddle and Josh Blyskal

The agent-readable web: serving the right representation to the right crawler

Most web content is still built for browsers, but agents increasingly need a cleaner representation of the same underlying content. Rather than creating a parallel web of separate Markdown URLs, the better model is HTTP content negotiation: one canonical URL that returns HTML for browsers and Markdown for agents that ask for it. This piece lays out a practical rollout covering .md endpoints, caching, and the fidelity checks that determine whether the representation actually improves retrieval.

AI Search

Ryan Siddle
Will Nye
Ryan Siddle and Will Nye

Ideas worth reading

Every so often, we share original research and our latest thinking.

By signing up, you are agreeing to our privacy policy.