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Research &
Insights
Ryan Siddle

Ryan Siddle

Managing Director

Ryan holds a first-class bachelor’s degree in Computer Science from the University of Hull and is a Member of the British Computer Society. Before co-founding Merj in 2015, Ryan worked at Greenlight Digital, providing in-house research, development, and solutions to a large number of their high-profile clients.

How Brave Search discovers new pages: A deep dive into the Web Discovery Project

Claude's web search runs on Brave, and 79% of its citations come from Brave's top 10 results. By reading Brave's open-source Web Discovery Project client, we traced exactly how pages enter that index: through a hard door requiring approximately 20 distributed users, or an easy door triggered by a single search on Google or Bing. The findings reveal specific, testable rules for making your site discoverable to Brave and, downstream, to Claude.

AI Search

Ryan Siddle
Josh Blyskal
Ryan Siddle and Josh Blyskal

The agent-readable web: serving the right representation to the right crawler

Most web content is still built for browsers, but agents increasingly need a cleaner representation of the same underlying content. Rather than creating a parallel web of separate Markdown URLs, the better model is HTTP content negotiation: one canonical URL that returns HTML for browsers and Markdown for agents that ask for it. This piece lays out a practical rollout covering .md endpoints, caching, and the fidelity checks that determine whether the representation actually improves retrieval.

AI Search

Ryan Siddle
Will Nye
Ryan Siddle and Will Nye